‘Content free’ means just that: the content on this site is free. Free at the point of demand, and free in expression and opinion. It is a portal into a world of thinking and making. It is a living archive of reflection and activity. It is the place where the students and staff from the Visual Communication programme at the RCA can freely place ‘content’, and where visitors are free to browse and interact with what they find.

In the electronic era, with its always-on, limitless landscape to fill, content has become a weasel word – a generic flavourless noun that relegates words, images, sound and film as placeholder material. Our use of the word is of course, ironic. We take the view that content has to have meaning and offer engagement. Without meaning and engagement, it is just that … content.